How do you measure brand awareness without expensive studies?

I keep running into conflicting takes on this and I'd love to hear from people with real experience. What would you tell someone facing this today, and what would you do differently if you could start over?

Marketing

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Jake Pearson@jakelievpearson

2 Answers

JAMES REILLY@jamesreilly010

·1 day ago

The framework I use: define what success means for you, measure the cheapest reliable proxy, and re-evaluate monthly. It has worked in almost every context I've applied it to.

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Shae Nahnigans@shaenahnigans

·1 day ago

I looked into this deeply last year. The short version: the consensus advice is directionally right but misses the nuance that actually matters for your specific situation.

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